The Red Sari

THE RED SARI REDESIGN

The Red Sari

I am super proud to be associated with The Red Sari.

I had worked with owner Julie West on some print material she uses to promote her fabulous products last year. A couple of months ago, she asked if I could help her out with her website – it seems the shopping cart wasn’t working anymore. Frustrating for her and her clients to be sure.

After spending some time troubleshooting and diagnosing the problem, it became clear that starting from scratch was the better option, and together we embarked on a website  redesign and redevelopment project.

The timing for this was good, as she was in possession of an entire new line of products for 2012, and it seemed a natural time to redesign the site, add new social media features and install a modern shopping cart.

I wish I had thought to get a screen cap of the old site so you could see the differences. It wasn’t badly designed, but did look somewhat dated and was pretty far behind the curve from a technology standpoint.

The new shopping cart is working like a charm, she’s connected to the major social media platforms (including Pinterest) and the site has a fresh, clean design that will stand up for years.

Besides being a wonderful person to know and work with, Julie has a passion for social responsibility. From her About Us page:

The Red Sari is a socially responsible fashion design company with a mission to create and sustain jobs for women in Nepal.

For the women in this small South Asian country, jobs represent more than income – working liberates them from lives of isolation, builds confidence, and bestows status within their families and communities.

And on top of that, her products are stunningly gorgeous.

Red Sari Scarves

Visit her site and make someone you love happy with a new scarf, and help out the women of Kathmandu at the same time.

What could be better than that?